BBQ Novela - Don't Drink and Drive
from admin19.07.2016 06:51
Мотоцикл не успел затормозить на перекрёстке и врезался в разворачивающийся автомобиль.
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News
- 17/03 The flagship video “Disappearing” of the All-Russian social campaign “Attention to the road”, organized by the State Traffic Inspectorate of the Ministry of Internal Affairs of Russia with the support of the «Road Safety Russia», received an honorary diploma as an outstanding social video. On March 16, the 10th Moscow International Corporate Video Festival took place at the Rossiya Segodnya MIA, where the video of the Attention to the Road social campaign won an award in the Social Responsibility and Sustainable Development category. A 30-second short film that clearly shows the danger of distraction due to the use of electronic gadgets on the road and the negative consequences of such actions, was also highly appreciated and well-deserved praise from many members of the expert community. In 2021, over 200 projects from different regions of Russia were announced for the festival. The jury consisted of recognized Russian experts from the field of culture, video production, mass media, social sphere and education.The «Road Safety Russia» thanks its colleagues for the flattering assessment of the team's work and recognition of the achievements in the field of social advertising. https://bezdtp.ru/bezdtp/ru/events/o_48132
- 20/02 On February 19, the 24th ceremony of awarding the laureates of the Silver Archer National Prize took place. The social campaign "Attention to the road!", Organized by the State Traffic Inspectorate of the Ministry of Internal Affairs of Russia with the support of the «Road Safety Russia», was presented in the nomination "Promotion of State and Public Programs". As a result of the competition, the expert jury included our project in the shortlist of applicants: out of 22 projects, we were included in the top seven. The project was defended at the Public Chamber of the Russian Federation. The project "LESSON OF DIGITS" (ANO "Digital Economy") won the victory in our nomination. The National Prize for the Development of Public Relations "Silver Archer" was established in 1997 by the Chamber of Commerce and Industry of the Russian Federation, the Union of Journalists of the Russian Federation and the Russian Association for Public Relations. In total, about 250 projects were announced for the award in 2021. Communication specialists from St. Petersburg, Moscow, Vladivostok, Krasnoyarsk, Novosibirsk, Yekaterinburg, Samara, Nizhny Novgorod and other cities presented their projects, which caused a wide public response in 2020. The best projects included in the short list were selected from them. Every year projects of well-known world companies such as Coca-Cola, McDonald's, LG Electronics, Unilever, En + Group, Tinkoff, Toyota Motor, Rosatom take part in the award more and more. We are proud that our social campaign has been recognized at such a high level. https://bezdtp.ru/bezdtp/ru/events/o_48119
- 17/02 The project "Attention to the road!", Organized by the State Traffic Inspectorate of the Ministry of Internal Affairs of Russia with the support of the "Road Safety Russia", became the winner of the Digital Communications Awards in the nomination "Digital Achievement of the Year: Campaign of the Year 2021". The Digital Communications AWARDS has been held since 2013. It was established to promote the most significant achievements in the field of digital communications, promote products using new communication technologies and tools. This year, 50 companies and 125 projects were presented at the awards. We entered the top three with such leading companies as Megafon and Pyaterochka. It is especially valuable for us to become a laureate of the award in such a worthy company of colleagues. As part of the social campaign "Attention to the road!" the work was carried out both with a wide audience and with opinion leaders. Contests, interactive tests, articles, viral videos, educational video podcasts, scientific pop cards and much more were implemented on such platforms as: Forbes, RBC, Komsomolskaya Pravda, Pikabu, Express newspaper, Teleprogramma.pro. Key digital indicators: 278 posts3 450 000 social media coverage791,062 visitors to the project sites https://bezdtp.ru/bezdtp/ru/events/o_48111
- 01/02 The social campaign “Attention to the road!”, Organized by the State Traffic Inspectorate of the Ministry of Internal Affairs of Russia with the support of the "Road Safety Russia", won the RuPoR public relations award in the nomination "Promotion of state and public programs". Social campaign "Attention to the road!" was aimed at preventing the problem of distracting attention from the road among all road users. The project was implemented in 15 regions: Smolensk, Ryazan, Ulyanovsk, Volgograd, Kurgan, Irkutsk, Amur, Kemerovo and Novosibirsk regions, the republics of Udmurtia and Kalmykia, as well as Khabarovsk, Krasnoyarsk, Altai and Primorsky regions. In order to promote the social campaign, the following steps have been taken: Press conferences with representatives of the executive authorities and the expert community were held in 15 regions.Broadcast of the TV commercial "The Disappearing" on the federal TV channels "Russia-24", "Channel One".The leading rating radio stations Europe Plus, Avtoradio and Vesti FM have released audio commercials for 4 months, urging drivers and pedestrians to consciously consider the issue of diverting attention from the road.Articles on the topic of the campaign in print and electronic media - AiF, Komsomolskaya Pravda, Rossiyskaya Gazeta.Popular science articles, contests, tests on how attention is arranged, and why a person cannot do several things at the same time on the electronic resource "Pikabu".Viral videos, tests, articles, contests, video podcasts in a special project "Attention to the road!" on the electronic platforms "Komsomolskaya Pravda", "Express newspaper" and "Teleprogram".A series of interviews with the creator of Forbes Ontology, Sergei Nasibyan, about how one can draw a conclusion about the psychological maturity of a person based on his driving behavior, on the Forbes platform.Marathon "Digital Detox", exercises that help to break the habit of digital addiction, on the resource "RBK".More than 150 events with different audiences in each campaign region. https://bezdtp.ru/bezdtp/ru/events/o_48085
- 21/01 The "Road Safety Russia" presented the results of the study "Security Issues in the Car Sharing Sphere". It analyzed data for 2018-2019 on the development of the short-term car rental service sector in Moscow and St. Petersburg, a portrait of the average driver of carsharing cars, statistics of accidents involving carsharing cars, in addition, the range of solutions of car-sharing operators to control the safety of trips was investigated. ... Experts came to the conclusion that from 2018 to 2019 there was no increase in the accident rate of car sharing - the number of accidents grows in proportion to the increase in the number of cars and users. Most often, the smallest audience of the service becomes the culprit of road accidents with victims Car sharing accident rate has not changed The number of accidents involving carsharing cars in 2019 increased by 340%. However, the number of users of the service has quadrupled during this time. The car park in Moscow alone has grown by 100%. Thus, the increase in the number of accidents involving car-sharing transport is directly related to the overall growth in the number of service users, the accident rate remains the same, and in some segments it even shows negative dynamics. So, in 2018, there were 2.02 accidents per 1000 users of the car-sharing service, in 2019 - 2 accidents. The profile of traffic violations by car-sharing drivers and those who drive a private car almost completely coincides, but the drivers of rented cars are significantly less likely to drive into the oncoming lane or violate the rules for positioning on the carriageway. Drivers aged 18-25 are most often to blame for serious accidents - the smallest category of service users. According to the traffic police of the Ministry of Internal Affairs of the Russian Federation, 78% of accidents with victims due to the fault of car-sharing drivers in 2019 occurred with the participation of car renters aged 18-25 years, with a driving experience of 2 to 5 years. As the experts of the «Road Safety Russia» center have found out, this is the age category of young drivers who use car-sharing services most rarely and makes up only 6% of users. In general, 18% of car renters have a driving experience of 2 to 5 years. The overwhelming majority of car-sharing drivers (73%) are between 26 and 45 years old and have a driving experience of 5 to 25 years. According to the Department of Transport of the Moscow Government, the average driving experience of a Moscow car-sharing user is 8 years. The most common car sharing driver profile is a family man with children and an upper middle income The average car-sharing user is a family working Russian with an income above average, higher education, at the age of about 30, driving experience of about 8-10 years, with one child or children (26% of users have no children). The overwhelming majority of drivers have their own car in the family (93%), which suggests that they use a car-sharing car as a substitute in case when it is inconvenient or impossible to use their own. Measures to improve the safety of Russian car-sharing operators Now Russian car-sharing operators, unlike Western ones, for the most part, impose requirements on drivers with age restrictions - from 21 years old, and driving experience of 2 years or more (with the exception of Delimobil, access to cars in Moscow and Moscow region) from 19 years and 1 year of experience, and in some regions access is open to drivers without restrictions on experience and age). In addition, most operators introduce punishment systems for aggressive driving and traffic violations, as well as scoring (rating) drivers in accordance with the official data of the State Traffic Inspectorate. Russian car-sharing operators use a wide range of solutions to improve travel safety, their list is wider than in Western companies. The largest number of initiatives was recorded by the operator Yandex. Drive, followed by YouDrive and Delimobil. Recommendations for the development of additional security measures in the field of car sharing Vadim Melnikov, General Director of the «Road Safety Russia», believes that typical problems with security in the field of car sharing cannot always be solved solely by regulatory measures, in particular, by fines and restrictions in the work of operators. “Technological solutions are often more effective, such as warning systems for breaking the distance and exceeding the permissible speed, testing new users for knowledge of traffic rules, analyzing the driving behavior of drivers in real-time, and others. A number of measures that are being taken in Western car-sharing companies can be useful in the Russian market as well. For example, the use of vehicles in vehicle fleets with blind spot monitoring, adaptive braking systems, rewards for drivers who do not use a mobile phone during a trip - this can be tracked by an application, Melnikov notes. Taking into account the statistics of violations of drivers that led to road accidents, data on accidents, socio-demographic characteristics of drivers, and other information from the report, the experts of the expert center recommend that car-sharing companies develop projects aimed at working out risk factors for car-sharing drivers. For example, training drivers to maintain a safe distance, safe maneuvering in a stream, choosing a safe speed depending on location and traffic density and speed, safe passage of intersections, prevention of distraction from driving, programs for novice drivers. https://bezdtp.ru/bezdtp/ru/events/o_48075
- 11/01 Projects implemented jointly with the State Traffic Inspectorate of the Ministry of Internal Affairs of Russia, the Ministry of Education of the Russian Federation, the Ministry of Transport of the Russian Federation, and the Russian Union of Auto Insurers covered most of the country. Last year, the «Road Safety Russia» became one of the key executors for the implementation of national projects, including "Safe and High-Quality Roads", as well as "Demography", having completed a project for Rospotrebnadzor. Informational project “Healthy food. Vesti ”was developed in support of the federal project“ Strengthening Public Health ”within the framework of the national project“ Demography ”. We have done a number of studies this year. Among the most important - "Attention to the road", as well as "Security issues in the field of car sharing." Recognitions and awards: Vadim Melnikov, General Director of the «Road Safety Russia», entered the TOP-10 leaders in the field of communications according to the results of the VII All-Russian TOP-SOMM rating of the Association of Directors of Communications and Corporate Media of Russia (AKMR).The «Road Safety Russia» received consultative status with the Economic and Social Council of the United Nations (UN ECOSOC). The status received confirms the high importance of the activities of the expert center for solving road safety problems (traffic safety) in Russia, and also emphasizes the important role of the public organization in strengthening international cooperation.The «Road Safety Russia» entered the Top-20 of the National Rating of Communication Companies (NR2K).The campaign of the State Traffic Inspectorate of the Ministry of Internal Affairs of Russia "Unambiguously" became the best social project in Russia in the category "Social Marketing". This became known on September 17, 2020 at the official award ceremony of the competition "The Best Social Projects of Russia".The Expert Center became part of the Russian Association for Public Relations. Results of the year in figures: Within the framework of the YID Russia project, 2,000 traffic safety classes for children and their parents and more than 500 seminars for teachers were held. In total, about 50,000 people took part in the events. And in December 2020, 460 thousand schoolchildren registered in the Unified Federal Testing of students on the subject of road safety.More than 1600 training events as part of the All-Russian social campaign "Attention to the Road!" conducted in 15 regions of the Russian Federation.Already in 60 constituent entities of the Russian Federation, mobile auto-towns "Safety Laboratory" are operating. And in the Republic of Dagestan, we have already opened two mobile training centers.The federal target program "Towards Security" covered more than 1,500 people in three regions: Volgograd Region, Kalmykia and Adygea.The Childhood Without Danger project was launched in 35 constituent entities of the Russian Federation, thanks to which 3,500 trainings were held on the correct transportation of newborn children in a car.Within the framework of the information campaign “We follow the rules on the roads strictly”, an interactive seminar for 50 teachers and an entertainment and educational holiday for 500 little pedestrians took place in the Kaluga Region.More than 1,500 people took part in the events of the Road Safety Week campaign in the Perm Territory.More than 8,400 teachers across the country watched a live broadcast of events dedicated to the introduction of modern tools for teaching children road safety in educational institutions of all 85 regions of Russia. The best road safety materials were sent to all regions (booklets, workbooks, coloring books, information posters and guidelines for teachers https://bezdtp.ru/bezdtp/ru/events/o_48038
- 28/12 The list of regions - project participants in 2020: Volgograd, Moscow, Nizhny Novgorod, Irkutsk, Kirov, Omsk, Penza, Chelyabinsk, Sakhalin regions, Trans-Baikal and Stavropol Territories, Sevastopol, Yamalo-Nenets Autonomous District, as well as the Republic of Altai, Sakha ( Yakutia), Tyva, Bashkortostan, Buryatia, Dagestan, Tatarstan and the Karachay-Cherkess Republic. The relevance of the Safety Laboratory project is evidenced by the official statistics of accidents: in January - November 2020, 15359 road accidents (hereinafter - RTA) with the participation of children under 16 occurred in Russia, 475 died, 16800 were injured. Over these months, compared to the same period in 2019, the number of children killed in road accidents has decreased by 9.9%. “We expect that the measures taken will lead to large-scale positive results,” explains RSA President Igor Yurgens. Safety Laboratories have been opening since 2017 as part of an all-Russian program aimed at reducing the number of road accidents involving children and adolescents. The work on the opening of auto towns is carried out by order of the President of the Russian Federation V.V. Putin by the Russian Union of Auto Insurers, together with the State Traffic Inspectorate of the Ministry of Internal Affairs of Russia, with the support of the Ministry of Education of the Russian Federation, the Ministry of Transport of Russia and the «Road Safety Russia». On the basis of innovation centers, children from 5 years of age, parents and teachers are trained in traffic rules and safe behavior in the transport environment. The mobile complex allows not only verbally explaining to a child how to behave correctly on the road, in transport, on a bicycle and on a SIM, but also helps to simulate various situations through games. In addition, the laboratory is mobile, which means that training can be carried out not only in cities, but also in regional centers and rural settlements. Each center is equipped with equipment from more than 70 items, as well as handouts, including workbooks to consolidate theoretical knowledge. Souvenirs with reflective properties are distributed to students to ensure road safety. Demonstration exposition of equipment recreates elements of the urban environment, which allows for educational interactive events with modeling of possible situations on the road. The complex of equipment is designed to simulate traffic situations and teach models of behavior on the road in conditions that are as close as possible to real ones. Children are involved in the process of understanding the dangers and learn to make the right decisions through discussion of specific situations and personal experiences. Preserving the life and health of young road users is a priority in the large-scale work on the prevention of road accidents. Together with other measures, auto towns have a significant effect on reducing the level of injuries and deaths of children in road accidents. “10 years ago, more than 900 children under the age of 16 died in road accidents in Russia every year. The decrease in the overall infant mortality rate for the period from 2009 to 2019 was 39%, the death rate of children-pedestrians and cyclists - 58%, children-drivers of motor vehicles - 33%, child-passengers - 20%. Today, the state has set a task to strive for a “zero” mortality rate on the roads, primarily among children, by 2030, ”said Police Major General Oleg Ponaryin, Deputy Head of the Main Directorate of Traffic Safety of the Ministry of Internal Affairs of Russia. https://bezdtp.ru/bezdtp/ru/events/o_48068
- 15/12 The social campaign "Unambiguously" was organized in 2019 by the State Traffic Inspectorate of the Ministry of Internal Affairs of Russia together with the Ministry of Education of the Russian Federation with the support of the«Road Safety Russia» as part of the implementation of the federal project "Road Safety" of the national project "Safe and High-Quality Roads". The campaign focused on speed violations and the correct understanding of speed limit road signs. All road users - drivers, passengers, pedestrians - became its target audience. The topic of the campaign was determined on the basis of a structured analysis of accident statistics and the nature of road traffic offenses committed. In 2018, 10,035 road accidents occurred due to “speed mismatch”. 13 833 people were injured in them, and for 1 368 such accidents became fatal. Within the framework of the campaign "Unambiguously", about 3 thousand events were held in 15 regions of Russia, covering more than 200 thousand people. More than 15 thousand posts were published on social networks, the total reach of users exceeded 5 million people. “The campaign, the main goal of which is to reduce road traffic accidents associated with speeding, has become one of the tools to achieve the goals of the national project“ Safe and Quality Highways ”. It is safe to say that it had a certain impact on the consciousness of road users, and therefore on the reduction of accidents, "- said Oleg Ponaryin, Deputy Head of the State Traffic Safety Inspectorate of the Ministry of Internal Affairs of Russia. “It is obvious that the problem of accidents lies primarily in the model of behavior of road users,” stressed Vadim Melnikov, General Director of the «Road Safety Russia». “That is why the social campaign“ Unambiguously ”was intended to change this model of behavior. It is necessary to convey to people such seemingly banal things as compulsory observance of traffic rules. Road signs are not advertising, not information for thought, but instructions for implementation. " https://bezdtp.ru/bezdtp/ru/events/o_48060
- 10/12 The press conference was attended by the deputy head of the traffic safety propaganda department of the State Traffic Inspectorate of the Ministry of Internal Affairs of Russia, Police Colonel Hrankevich Sergey Vladimirovich; Head of the Department of State Policy in the Sphere of Protection of Children's Rights of the Ministry of Education of Russia Khabibullin Ilnur Iskhakovich; General Director of the «Road Safety Russia» Melnikov Vadim Vyacheslavovich; member of the Public Chamber of the Russian Federation, Acting Director of the Federal State Budgetary Scientific Institution “Institute for the Study of Childhood, Family and Upbringing of the Russian Academy of Education” (FGBNU “IIDSV RAO”) Natalya Valentinovna Agra; Head of the Department for the Protection of the Rights and Legal Interests of Minors - Ombudsman for the Rights of the Child in Moscow Yaroslavskaya Olga Vladimirovna; Leading specialist of the city operator for the prevention of DDTT of the Department of Education and Science of Moscow, head of the YUID circle of the GBOU Romanovskaya school Okan Tatyana Viktorovna. Traffic safety testing of schoolchildren is an annual large-scale event that takes place in all constituent entities of the Russian Federation as part of the implementation of the Federal Road Safety Project. The organizer of the project is the State Traffic Inspectorate of the Ministry of Internal Affairs of Russia with the support of the Ministry of Education of the Russian Federation. For the first time Testing of schoolchildren took place in 2019 and showed great interest in the event - it was attended by about 250 thousand schoolchildren across the country. As Sergei Khrantskevich noted at the press conference, Testing is an important part of the systemic long-term work on the prevention of child road traffic injuries and the formation of the skills of safe participation in the road traffic among minors. Every year, the Ministry of Internal Affairs of Russia and the Ministry of Education of Russia make significant efforts to make the movement of children on the roads safer. Thanks to comprehensive measures from 2009 to 2019 in Russia, according to the State Traffic Inspectorate of the Ministry of Internal Affairs of Russia, it was possible to achieve a decrease in child mortality on the roads by 39%. Despite the decline in the main indicators this year, the state of accidents involving children, as before, remains an acute problem for our country. At the end of 11 months of 2020, 15359 road accidents involving children under the age of 16 were registered, in which 475 children died and 16800 were injured. The measures taken this year to prevent child road traffic injuries have reduced the number of road accidents by 16.6%, the number of deaths by 9.2% and the number of injured children by 16.6%. At the same time, since the beginning of the year, the number of accidents related to violation of the rules for the transportation of children-passengers under the age of 12 continues to grow, i.e. without the use of child restraints and seat belts. There was also an increase in the number of dead children-pedestrians in the dark, who did not have reflective elements on their clothes or accessories. Since the beginning of the year, the main indicators of road accidents have decreased due to the children's own negligence. However, their number remains high. For 11 months of this year, 4163 (-9.2%) road accidents were registered, in which 4117 (-9.2%) children were injured and 104 (-5.5%) children died. “Prevention of road traffic injuries among children, preservation of the life and health of children is one of the most important activities in the State Traffic Inspectorate,” emphasized Sergei Khrantskevich. Taking into account the current situation, in the constituent entities of the Russian Federation, educational work on the basics of road safety was organized with students, their parents and pedagogical workers in a remote format. This year, for the first time, all-Russian events that are very significant for children, parents and teachers are held in a non-standard and yet unusual remote format. These are the all-Russian contests “Safe Road for Children” and “The Best Teacher for Teaching Children to Become Safe on the Road”, as well as the final of the All-Russian Contest for Young Traffic Inspectors “Safe Wheel”. Taking into account the trend for online education, within the framework of the federal project "Traffic Safety" of the national project "Safe and High-Quality Roads", all-Russian online testing of children for knowledge of the basics of safe behavior on the roads is provided for schoolchildren of grades 5-11. The main purpose of the Test is to test students in grades 5-11 of general education organizations of theoretical knowledge and the presence of safe behavior skills in the transport environment. At the same time, testing is aimed at the formation and development of a comprehensive system for the prevention of child road traffic injuries, the development of intellectual and creative potential and personal responsibility for compliance with the rules of the road (hereinafter - traffic rules), including the development of students' competencies related to the use of traffic rules and their negative attitude towards traffic offenders. Ilnur Khabibullin noted at a press conference that for the Ministry of Education of Russia, undoubtedly, the priority area is to preserve and save the life of every child, bring him up in a safe environment, and ensure his high-quality development, including in the field of health preservation. “The well-being of childhood is a single priority goal of the family, society and the state. Our common goal is to help every child master social skills, including the ability to behave correctly on the road. And testing gives our students an opportunity to remember the basics of safe behavior on the roads, which means that the chance to apply existing knowledge in practice increases. " “We operate with numbers. But behind them are children's lives, - Natalia Agra emphasized in her speech, - Each question in this testing is aimed at making the child look at this or that rule in a new way, we teach knowledge about how to make decisions on the roads. And safe behavior on the roads is, first of all, a culture of behavior. Testing is a tool to measure the current level of children's culture of behavior. In addition, the result of this test will give us a snapshot of the quality of road safety education. ” “The topic we are discussing is extremely important - our children have the right to life - this is written in the constitution. The task of adults is to preserve this life - to do everything so that children are properly informed and trained, - Olga Yaroslavskaya believes, - I am for a set of measures. Testing is one of the most important measures. According to statistics, 80% of all accidents with children occur 1 km from their home. This suggests that the parenting community is not serious about the issue of child safety. " The Ombudsman for Children's Rights in Moscow suggested that road safety testing should be in the public domain all year round, and this idea was supported by all those present. “I want to express my opinion not only on the example of my school, but also many others, since I am a city operator for the prevention of child road traffic injuries in Moscow, - explained Tatiana Okan, - Testing is one of the forms of work and a fairly effective form, according to experience our and other schools, at this stage this is the final test of our work of teachers and parents. And we teachers work not only with children, but also with parents, and it is more difficult to work with them. Children are sometimes much more responsible for what you teach them, and parents are much more likely to violate traffic rules and endanger their children. That is why our task is to involve not only children, but also parents in testing ”. Vadim Melnikov, General Director of the «Road Safety Russia», spoke about how the testing will take place this year. https://bezdtp.ru/bezdtp/ru/events/o_48058
