Campaign "JAGUAR LAND ROVER introduced children to road safety basics"

Jaguar Land Rover FIRST – a free educational project for children from 10 to 17 years – has started in October 2016 in Moscow region, Russia. This joint project by the Jaguar Land Rover company and Road Safety Russia was developed with the support of the State Road Traffic Inspectorate at the Russian Ministry of Interior.

JAGUAR LAND ROVER introduced children to road safety basics

Jaguar Land Rover FIRST – a free educational project for children from 10 to 17 years – has started in October 2016 in Moscow region, Russia. This joint project by the Jaguar Land Rover company and Road Safety Russia was developed with the support of the State Road Traffic Inspectorate at the Russian Ministry of Interior.

The project aims to form a responsible approach to road safety among children. The classes are held in the Jaguar Land Rover Experience center, where the organizers have equipped a special area tailored for this project specifically.

The program allows children to learn the basic principles of safe behavior on the road – be it as pedestrians, bikers, or drivers. Skills of objective perception of speed and distance, basics of driving a car – knowledge obtained during the course will help children be more careful, understand the importance of road safety, and grow up to be responsible drivers.

The classes are interactive; each and every participant gets individual time with a professional instructor. Cars on the practice grounds are equipped with a second set of pedals, so that instructors have full control over the situation.

The course includes three educational zones: BIKE-ENVIRONMENT – introduction to safety rules when riding a bicycle; TRIAL ZONE – drills on pedestrian/driver interactions; CARS 101 – with the help of professional instructors, children learn the basics of operating a vehicle. A parent or an official guardian of the child must be present at all times and accompany the child in all zones.

The whole course takes 90 minutes and is held at the following address: Voronino, Moscow region

It should be noted that participation requires filling out the application form beforehand:  http://booking.jlrexperience.ru

Web page: http://www.landrover.ru/experience/driving-courses.html

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