Residents of Tver to Visit Cresland Dreamland

21 November 2011

On November 20 visitors of the shopping center "Rubin" in Tver, the children and their parents alike were looking for the "Cresland treasures".

Each participant got a share of these "Treasures".

Everybody was educated on how to protect young passengers in cars; everybody was given a memorable present that will always remind children should be driven in car seats.

The action "Cresland Treasures" is conducted as a large-scale social campaign "Car Seat To Every Child"; the campaign was initiated by the Russian Interior Ministry Traffic Police Inspectorate with support of the Russian Union of Car Insurers and NGO "Risk Free Road Traffic".

The campaign is aimed at saving lives and protecting health of children; it is a convenient rostrum to inform parents of young passengers and drivers that young passengers should be transported in special car seats.

These are the restraints that help prevent fatalities and sustain grave injuries that can otherwise be inflicted on unfastened children during accidents.

On November 20 sharp at one o'clock the family adventure game "Cresland Treasures" began in Tver in the largest shopping and entertainment center "Rubin".

This educational and training campaign is part of the All-Russian activity.

Leo, Bunny and Robotop are the main characters in the fairy tale setting; they proclaimed "Long live Cresland!" and opened the door to the realm of wisdom and adventure for children and their parents.

It was for the first time that the shopping mall "Rubin" was visited by such a large number of children. Everywhere around the shopping area there were playful children.

Children enjoyed going ahead, crossing risky levels, and answering tricky questions progressing towards the finish of the Cresland quest.

During the game all members earned points to get prizes. What was the most important – the participants got the vital knowledge that no child should have a car ride without a special car seat.

Due to the "Cresland Treasures" quest both children and their parents understood better that during abrupt braking or in case of an accident the seat mitigates the risks of getting hurt inside the car.

- The activity Cresland Treasures, that took place in our city on November 20, coincided with the sad event - the World Day of Commemoration of the Casualties of the Motor Vehicle Accidents, - said Dennis Chernykh, the Head of Department of the Traffic Police for Tver region. - We want to get the idea across not to transport children in cars without child seats to the parents and drivers.

If the child is injured or dies as a result of an accident this is entirely the fault of adults who have not thought about a child safety.

To make sure that we do not recall casualties on the Day of Commemoration of the Road Traffic Victims the drivers transporting young children should be extremely careful on the road, not exceeding the speed limit, not crossing the middle line and always carry children in child seats".

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