Media

Invisible Menace recognized in Europe. The documentary won a prestigious award at the International Motor Show in Frankfurt

18 September 2015

Invisible Menace documentary by the State Road Traffic Inspectorate at the Russian Ministry of Interior, the Russian Association of Motor Insurers and Road Safety Russia has won a prestigious award at the International Motor Show in Frankfurt within the AutoVision international festival for films, commercials, Website, and interactive productions in the automotive industry. Invisible Menace was awarded with the Silver OttoCar in the Road Safety & Accident Prevention category. The film covers the subject of driving in poor weather conditions like rain, ice-slick, poor visibility. In the storyline, the main character faces all of these...

Safety forecast campaign events across the country

25 April 2015

Main events of the Safety Forecast campaign have been held in Bashkortostan, Crimea, Sevastopol, regions of Chelyabinsk, Tyumen, Voronezh, Volgograd, Astrakhan, and Kuban, in Mari El and Kalmykia. The project revealed that the theme of road safety in context of weather changes is highly relevant for different regions of Russia that vary both in geographic and climate characteristics. This social project received support at the highest level – campaign press and round-table conferences engaged regional leaders wherever they were held. Regional authority representatives noted the urgency of road safety improvement and were unanimous in...

Follow the advertisement – follow the forecast

16 April 2015

Social advertisement urging drivers to be careful in poor weather has appeared in seven Russian regions in context of the Safety Forecast campaign, initiated by the Russian Association of Motor Insurers and the State Road Traffic Inspectorate at the Ministry of Interior. Billboard ads remind drivers to slow down and increase the distance between cars – universal advice for any abnormal situation on the road. Ad creators renounced the idea of depicting consequences for non-observance of this advice. Based on various studies and previous campaign experience, Safety Forecast organizers claim that hard-edged social advertising does not...

How do you feel behind the wheel?

01 April 2015

Drivers can have their well-being checked while filling their tanks at gas stations in several Russian cities. Gas-filling stations have transformed into Safety Forecast campaign venues. Drivers are checked for four factors: level of fatigue, mood, reaction rate/response time and blood pressure. Promoters carry out their actions in the form of a game and evaluate drivers’ tiredness, unwellness and aggressiveness. Drivers in most of cities already engaged in campaign have undergone the unusual test that, on the one hand, helps to determine the readiness to continue on one’s way, and on the other hand – gives a chance to...